Dark Brew

Identity, packaging & marketing
Distinctive character. Consistent expression.

a dark timber café with warm pendant lighting and coffee botanicals — The original identity is independent client work by Gregory Berg. Campaign applications were developed later for this portfolio. Application imagery visualizes the identity in use.

Dark Brew Coffee House — The original identity is independent client work by Gregory Berg. Campaign applications were developed later for this portfolio. Application imagery visualizes the identity in use.

Overview & objective

Familiar character.
A fuller expression.

Identity foundation
Packaging applications
Supporting graphics & marketing

Dark Brew Coffee House began with Gregory Berg’s client identity. This presentation explores its character through lettering, packaging and marketing applications.

Editorial lettering and the four-bean emblem anchor the identity. Espresso, kraft and cream give the packaging and communication a shared starting point.

01 / Identity system

The original character, intact.

Primary stacked lockup

Horizontal lockup

Four-bean emblem

Supporting mark

Espresso#222221

Kraft#B39E7E

Cream#F6F0E2

Forest#22302E

Wine#302325

COFFEE headline lettering with a custom FF ligature

Studebaker / Identity & display lettering

Lettering with a supporting cast.

Studebaker gives the identity its character. Gilroy keeps short descriptors clear, while Alegreya brings warmth to longer passages.

02 / Approach & visual language

Details with a family resemblance.

Our approach balances bold lettering with tactile detail. Connected coffee botanicals, a concentric seal and emblem-led rules bring consistency to broad surfaces and small printed accents.

Flowing tonal coffee vines with connected leaves and bean clusters on wine — 01 / Connected coffee botanicals

Quiet offset repeat of the original coffee bean on kraft — 02 / Quiet bean repeat

Connected coffee branch edge treatment — 03 / Branch edge treatment

Bean-shaped Dark Brew seal — Concentric identity seal

Compact DB supporting monogram — DB / Supporting signature

Paired rules with notched ends — Rules, corners & small graphic details

Notched botanical corner ornament — Rules, corners & small graphic details

03 / Packaging

Character you can carry.

Wine, forest and kraft distinguish the packaging range. Shared logo placement, numbered roast details and tonal botanicals keep each application part of the same family.

three matching kraft coffee bags with numbered wine, forest and kraft labels, left to right — Retail family / Roast names, numbers and 250 g are illustrative product details.

The daily takeaway

A familiar mark.
A tactile surface.

The logo leads on the front. Forest, kraft and wine cups share a continuous botanical wrap, with connected branches moving around the surface and quiet space around the identity.

a coordinated forest, kraft and wine takeaway cup family, with the middle cup in kraft — Takeaway cups / Forest, kraft & wine

04 / Café experience

One atmosphere.
Across the touchpoints.

Menu, printed details and signage bring the same identity into an imagined physical setting.

café exterior with forest-green Dark Brew hanging sign and warm interior — Storefront & signage

matching menu front and reverse, table card and bean-emblem coaster — Menu, table card & coaster / Illustrative menu items and prices

Dark Brew window lettering on the forest-green café frontage — Window lettering

05 / Social & campaign

Made for the moment.

Café atmosphere and takeaway details lead two short-form campaign directions. Restrained identity placement keeps the focus on the imagery.

06 / Design outcome

A fuller expression of Dark Brew.

The Dark Brew family / Packaging, print & café touchpoints.

Editorial lettering and the four-bean emblem lead; tonal coffee botanicals connect cups, bags and printed details. Espresso, kraft and cream give the presentation its warmth, with forest and wine adding depth.

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Familiar character.A fuller expression.