Casa Vega
A slower rhythm of Mediterranean life.
A self-initiated hospitality concept by BERGMONT.
A place to arrive.
A reason to linger.
An intimate, 28-room retreat imagined in the Mallorcan countryside. A hospitality brand shaped by the texture of a place and the quiet rituals of a stay.
The objective was to connect first discovery, the guest experience and seasonal communication through a recognizable identity. We developed the brand around the materials, rituals and quiet character of Mallorca.
- Scope
- Brand strategy · Identity · Digital
Campaign · Guest experience - Focus
- Identity, guest experience and digital presentation.
- Setting
- Mallorca, Spain — imagined property.
- Imagery
- Selected application imagery was created to visualize the extended brand system.
Quiet by nature.
A mark of placeCormorant Garamond
Editorial serif
DM Sans
Information & wayfinding
Made by Mallorca.
An island
rhythm.
CASA VEGA · MALLORCAStone. Linen. Paper. Brass.
A warm material palette, an open serif and understated supporting typography. An identity expressed through touch as much as appearance.
Made by Mallorca.
Architecture, food, craft and landscape guide the visual system. Five design principles connect the identity to the imagined guest experience.
- 01Place
- Let the island set the tone. Limestone, olive gardens and a distinct sense of belonging.
- 02Ritual
- Breakfast outside. An afternoon swim. A table that stays set a little longer.
- 03Craft
- The hand of the maker in ceramics, linen, timber and food.
- 04Restraint
- Space to notice what matters. Nothing added for spectacle.
- 05Character
- Warmth and personality, with room for the imperfect and the personal.
A study in light
and slower living.
Natural light, lived-in detail and an unhurried point of view.
A welcome, carried through.
The identity follows the guest. Useful objects, familiar materials and small gestures of care.
- 01Discover
- 02Arrive
- 03Stay
- 04Experience
- 05Remember
One identity. A familiar welcome.
The same wordmark, three-leaf emblem and measured typography carry through the welcome, the room and the table.
Doing
very little.
Leave room
for a detour.
A walk among the olives.
A table in the shade.
The long way home.
A little
of the island.
To take home with you.
STAY AWHILE.The feeling begins
before the arrival.
Atmosphere and useful information, in equal measure. An image-led experience brings the rooms, table and island into focus.
Explore the concept website ↗
Interactive concept website. Stay planning is a demonstration: no live availability, payment or booking.
Stay awhile.
An invitation to linger. A seasonal editorial idea built around ordinary moments that become the reason for a stay.
One visual language, adapted for discovery, social, correspondence and the property itself.
Nothing
hurried.
A slower rhythm of
Mediterranean life.
One more
Sunday.
STAY AWHILE. / MALLORCASome places
stay with you.
Casa Vega, Mallorca.
The pool, the room and the table. Three quiet moments, brought together by the Casa Vega signature.
Tomorrow can wait.
Stay awhile.
Digital advertising / Landscape format
Order another
bottle.
STAY AWHILE.
Some places
ask you to stay.
An island rhythm. Long evenings, open doors and tomorrow still to come.
Stay awhile ↗
Stay awhile.
Some places stay with you.
A note from the island.Some places
ask you to stay.
Casa Vega
In this self-initiated concept, the open serif, olive stripe and three-leaf emblem follow a guest from discovery online to the room, the table and a keepsake to take home.
Identity · Guest experience · Digital · Campaign